Loopy the ferret, our CEO

The mascot

Loopy the Ferret

Chef Executive Officer (CEO)

Say hello to Loopy, a fun-loving ferret who is totally obsessed with all things soft, cosy and crocheted.

Favourite hobbies
Rolling into a ball, stealing stray yarn scraps, supervising the crochet hook.
Special skill
Inspecting every single plushie to make sure it is maximum-level squishy before it ships.
Also responsible for
The note that arrives with your order confirmation. He insists on writing it himself.
Length of service
Since 2026. Has never once missed an inspection.